Feasibility study of application and implementation of customer relationship...
The purpose of this thesis is feasibility study of Customer Relationship Management (CRM) application in hotel industry. With increased globalization, competition, higher customer turnover, growing...
View ArticleMarketing Strategies of ICICI Bank
The objective of this project is comprehensive and comparative study of the marketing strategies of ICICI Bank. Its objective of extracting Incremental business through existing client, it’s a policy...
View ArticleHuman characteristics in a brand
When someone meets you for the first time, you are being evaluated by you looks and judged within seconds. After a few minutes of conversation, an even stronger impression has been made, whether you...
View ArticleInfluencing Consumers’ Preferences: The Effects of Mental Construal and Mode...
This dissertation comprises a series of three essays that investigate the influence of consumers’ mental construal and information processing on product evaluations. In the first essay, we examine...
View ArticleThe impact of the Internet on the distribution value chain: the case of the...
The Internet is an important new channel for commerce in a wide range of industries. While the opportunities afforded by this phenomenon seem readily apparent, there is still much debate and...
View ArticleContributions of Internal Branding Practices to Corporate Brand Success
The purpose of this study is to investigate how internal branding practices can contribute to successful corporate brand building. The thesis is based on a case study of the successful Swedish brands...
View ArticleRelationship between service quality and customer satisfaction: in the case...
The purpose of this research was to gain a better understanding of the service quality dimensions that affect customer satisfaction from customer perspective. Based on a detailed literature review, a...
View ArticleImpact of the internet on customer loyalty in Swedish banks
The banking services have been dynamic during the last decade due to the advent of the Internet in banking sector. One of the most vital challenges of the Internet as a service delivery channel is...
View ArticleThe impact of website quality on customer satisfaction: a research on Iranian...
The daily growth of the internet and e-commerce has changed the way of marketing and selling products and services. As a result of development in electronic information resources and the evolution of...
View ArticleEconomic Satisfaction And Relationship Commitment In Channels: The Moderating...
The paper explores the relationship between economic satisfaction within a relationship and relationship commitment. The moderating effects of three variables are considered: viz. (i) the use of...
View ArticleAn analysis of B2B relationship quality among Iranian managers
The phase relationship marketing has recently received a great deal of attention from both academics and practitioners. Interaction theory has emphasized the importance of relationships in...
View ArticleThe role of analytical CRM in maximizing customer profitability in private...
Most widely accepted classification of Customer Relationship Management (CRM) systems includes operational, analytical, collaborative and e-CRM. While operational, collaborative, and e-CRM has received...
View ArticleOrganizing print ads containing scent: a case study on the organization of...
The visual image has become an increasingly popular communication tool for standardizing global advertising campaigns. Advertising is one of several marketing communication techniques, and is capable...
View ArticleThe Internet´s influences on industrial buying behavior in small and medium...
The understanding of the behaviour of organizations when buying is of paramount importance to the industrial marketer. Since the explosion of the use of the Internet, things are changing rapidly, not...
View ArticleThe role of corporate social responsibility to create positive positioning in...
Purpose:The purpose of our thesis to focus on relationship between CSR and country branding that how CSR helps to create soft image of a country and become part of country’s branding strategy. We also...
View ArticleInternet Banking in Greece: Development, Evaluation and Perspectives
Revolutionary developments in marketing, information and communications technology continue to transform the banking and financial industry. Distribution of banking services through the Internet is an...
View ArticleHow To Create Satisfaction: Customer satisfaction in Business-to-Business...
This thesis aims to increase the understanding for how customer satisfaction is created in business-to-business relationships in the copying machine and IT sector. A second objective is to contribute...
View ArticleMarket Orientation as a Branding Strategy
The fashion industry has evolved noticeably over the past few decades. Fashion products that used to be luxury items are now considered as basic commodity products and bought by almost all segments of...
View ArticleThe role of leadership in knowledge transfer
The purpose of this study is to introduce the concept of internal branding, define it and discuss its relevance. The objective is (1) to put together the reasons why internal branding is indispensable...
View ArticleRelevance of Internal Branding: A Second Thought
The purpose of this study is to introduce the concept of internal branding, define it and discuss its relevance. The objective is (1) to put together the reasons why internal branding is indispensable...
View ArticleConsumer trust, perceived value and behavioral intention in online auctions
This project investigates the relationships between consumer trust, perceived value and behavioral intention in online auctions. The author intends to integrate the socio-psychology, marketing and...
View ArticleCreating an Information Exchange Network
Marketing intelligence is a modern day concept within MNCs. Its meaning and magnitude isn't entirely clear, making it complex to utilize. In investigation, it is clear that marketing intelligence as an...
View ArticleMarketing of Nicotine Replacement Therapy Products in a Deregulated Swedish...
The thesis will provide a description of the previous Swedish NRT marketing mix, a description of the present plans of Swedish NRT marketers for the marketing mix of their products, and the present...
View ArticleEntrepreneurial activity under market regulations: A qualitative study about...
Sweden has a long tradition of strict alcohol policies and market regulations have been used in order to keep down the consumption among the population. The state has controlled the market through...
View ArticleWeb site and customer value from a marketing perspective
The purpose of this dissertation is to find the key factors of web site which influence customer value. Through literature review, we find the role of web site from a marketing perspective is a medium...
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